The importance of marketing to a campaign cannot be overemphasized. Without marketing, the campaign won’t be able to attract attention. As an added benefit, marketing today has gotten an extra boost via technology, specifically, with social media.
Given the bang for the buck, no other tool in a marketing expert’s arsenal has developed quite as much as social media. The exposure people can give their campaign without renting space on a billboard is unprecedented. Whether it’s a laptop or a mobile phone, people are always online. A huge chunk of the stories they read, videos they watch, and ads they see is uploaded on the internet.
Sites such as Facebook, Instagram, YouTube, and Twitter have all been used to their fullest extent to gain exposure. With newer, more innovative, and more engaging features popping out by the day, it’s very easy for campaigns to get their message out there and for people to see if they can indeed back it.
Jack Bonner founded Bonner & Associates, a pioneering firm in the U.S. dedicated to corporate grassroots advocacy. Learn more about him and his company’s work by visiting this website.
Jack Bonner 